Within this article, the author's overall purpose is to inform the intended audience her opinion towards L'Oreal. This intended audience could be those who are simply familiar with the brand L'Oreal or knowledgable about discrimination within the beauty industry. Izzidien highlights the flaws of the beauty industry overall and how businesses choose to be inclusive when it is convenient or 'trending.' Due to the article being labeled as opinion, a subjective tone is used throughout the article. Within the text, the author's voice is clear throughout the paper. The author appeals to both logos and ethos to support her opinions towards L'Oreal. From the beginning of the text the author automatically brings the company ,L'Oreal, statement into the discussion. She quotes L'Oreal's comments concerning diversifying their brand in terms of "styles, habits, and expressions." Soon after, the author refutes L'Oreal's claims of diversity. She clearly expresses how diversity is more than just showing models of different backgrounds and races. Izzidien describes it as respecting the opinions of others due to where they came from. To support her opinion the author soon after appeals to logos. She describes a situation between L'Oreal ending a business contract with a transgender model due to comments made. In this particular portion of the article one can tell that at this point the author is frustrated. She explains to the audience, with examples, about how Muslims and hijabis have only been included "because in recent years they have been considered alternatively fashionable and fresh." She then list examples regarding the "new era of fashion" including a hijabi barbie doll. Izzidien's appeals to pathos are evident when the mood of the passage switches to that of saddening. Appeals to pathos are evident when the author contrasts comments made by those from the United States and a muslim model. She highlights that the statements made by those who live within the States as "extreme and violent natured." The author uses little to no rhetorical devices. The only noticeable rhetorical device is the use of irony. She makes a play on L'Oreal's slogan "you're worth it."
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AuthorAdesuwa Obasuyi. Student. Language Lover. 16. Archives
February 2018
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